Membership Site Performance
February 22, 2018Case Study: Agency Client Hosting Migration
A creative agency needed to move dozens of client WordPress sites off an underperforming shared host. Downtime, malware alerts, and slow backend performance were hurting their client relationships and the agency’s reputation.
The Challenge
The existing shared hosting environment had limited resources, outdated PHP versions, and no staging environments. Sites were frequently blacklisted for spam due to noisy neighbors on the same server. The agency’s small team couldn’t manage migrations manually without risking weeks of disruption.
The Fix
I designed and executed a phased migration plan to a modern VPS cluster with isolated containers per client. Each site was upgraded to PHP 8.2, patched, and hardened with updated security rules. Automated backups, staging environments, and server monitoring were added. I also consolidated old plugins and set up centralized performance monitoring for the agency’s team.
The Outcome
- Zero unplanned downtime during migration.
- Page loads improved by 55% across all client sites.
- Support tickets dropped by over 40% within the first month.
- The agency gained confidence offering premium hosting as a revenue stream.