E-Commerce Store Rescue

Membership Site Performance
February 22, 2018
Website Plugins Fixed
February 22, 2018

Case Study: E-Commerce Store Rescue

An established e-commerce business faced slow checkout speeds and abandoned carts caused by a bloated theme and unoptimized database. Customers were leaving before completing orders, and support tickets were piling up.

The Challenge

The WooCommerce installation had years of plugin cruft, image bloat, and database tables left behind by old extensions. Page loads regularly exceeded 7 seconds, and the checkout process failed under traffic spikes.

The Fix

I audited all active plugins and removed unused extensions, consolidated functionality, and optimized product image delivery with WebP. I indexed and cleaned up the database, implemented server-level caching with Redis, and added a lightweight checkout flow. The theme was trimmed of unnecessary scripts and lazy-loading was applied across product grids.

The Outcome

  • Checkout speed improved by 72% — from 7.1s to under 2s.
  • Cart abandonment dropped measurably within two weeks.
  • PageSpeed scores >90 across key templates.
  • Staff gained confidence making updates without crashes.
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